1664 Blanc X Michaël Cailloux presents an exclusive artist’s edition “Art With A Twist”

With the launch of its new “Art with a Twist” campaign, consumers can now get a stylish take on art through France’s famous premium wheat beer, 1664 Blanc, and its raspberry flavored 1664 Rosé. Additionally, 1664 Blanc will launch stunning artist edition cans designed by French artist Michaël Cailloux.

When French art meets good taste, Michaël Cailloux takes everyone on a journey of playful elegance and discovery through his artistic interpretation but with a twist that enhances the French lifestyle while adding simple aesthetic pleasure to everyday occasions here in Malaysia. His work depicts a surreal Parisian garden, complete with a French bulldog and flowers in full bloom.

“1664 Blanc continues to share good taste through a journey of experiences whether through food, fashion or
art. This Latest “Art with a Twist” Campaign Aims to Bring Parisian-Inspired Elegance and Elevate Sharing
moments with friends and loved ones around our fine infusion which represents the French essence of good
to taste,” said Olga Pulyaeva, Marketing Director of Carlsberg Malaysia.


The campaign aims to reward customers who participate in the celebration of art; a host of exclusive merchandise awaits the lucky winners. Simply buy three full pints, six half pints or a bucket of either variant of 1664 Blanc from your favorite pub. Interestingly, with any purchase of the 1664 White Beer Tower, you could also receive two sets of Artist’s Edition collectibles.

Customers who purchase a can or bottle of 1664 Blanc or 1664 Rosé at participating convenience stores may be eligible for an exclusive 20″ artist edition rolling luggage. Fortunately, the campaign will last until November.

Neetashini Kanendran contributed to this article

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Christopher S. Washington