Albertsons Companies Becomes First Nationwide Grocer to Launch Buyable Video Experiences and Live Streaming with Firework

REDWOOD CITY, CA – Fireworks, the abbreviated video platform designed to deliver a live video experience to any website, announced a new partnership with Albertsons Companies (NYSE: ACI). The food and medicine giant is the first U.S. grocer to use the Firework platform to transform its digital offerings, giving online shoppers a community-led experience through purchasable, short, and live-streamed videos.

“This partnership is an important step in Albertsons Companies’ digital transformation journey to redefine customer engagement in the grocery retail space. It’s not just about creating new ways to present our products. It’s about bringing fun and inspiration to digital shopping to make online experiences as fun as discovering new products in our stores, ”said Chris Rupp, Director of Customer and Digital at Albertsons Companies, one of the country’s largest food and pharmaceutical retailers. “With Firework, we have found the first platform capable of digitally recreating the feeling of freshness, discovery and community that you could previously only find in our stores, all using the video and live streaming formats that our digital buyers love it the most. “

Firework enables its clients to easily create, host and organize short, live immersive videos on any open web site, effectively enabling any retailer, direct selling brand, media publisher or business. of any size, to own, engage and monetize a vibrant community around short video. Slippery, purchasable interactivity allows consumers to directly interact with brand and product videos, and on-premise hosting gives businesses direct access to consumer data and opportunities to monetize their purchasable video content. Firework also gives retailers the ability to sell “digital storage” to the brands they offer in the form of video ad placement, providing additional revenue streams.

In an ecosystem of over 1 billion monthly active users, Firework has built a short video and live streaming platform that will revolutionize and connect the entire open web. Aiming to bring the customer back from the walled gardens of social networks, this decentralized “Web 3.0” approach gives brands autonomy and control over immersive TikTok-type video experiences. By connecting retailers, consumer goods companies, D2C brands, publishers and media buying agencies, Firework is creating a whole new, fully linked media buying ecosystem, led by Jeff Lucas, former global head of ad sales for Verizon Media, Snapchat and Viacom.

End-to-end implementation will be a multi-pronged initiative, consisting of three distinct phases.

In this first phase, Albertsons Cos. will use Firework to deploy short video content and cooking experiences to the various banner websites. The partnership will expand the offerings and experiences in 2022.

“We are inspired by Albertsons’ commitment to being at the forefront of the retail grocery customer experience, setting the course for a new benchmark in online shopping and engagement. to the brand, ”said Jason Holland, president of global affairs at Firework. “By hosting its own shoppable, sliding video content to meet customers where they are, Albertsons will be the industry leader in a preference-driven digital experience, turning customers into fans of entertainment.”

“The Firework platform empowers brands to create a human connection with their audience, within their own domain and on their own terms, using the most demanded, modern and efficient video formats,” said Vincent Yang, co-founder and CEO. of fireworks. “Firework is redefining the future of video-centric Web 3.0 with distributed and decentralized hosting, and is here to empower every business to reclaim ownership of their brand, community and the opportunities within. “

About Albertsons Companies
Albertsons Companies is a leading food and drug retailer that operates stores in 34 states and the District of Columbia with over 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb , Randalls, United Supermarkets. , Pavillons, Star Market, Haggen, Carrs, Kings Food Markets and Balducci’s Food Lovers Market. The Society is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood.

About the fireworks
Firework is the world’s leading immersive shoppertainment platform with video selling, live commerce and monetization capabilities powering more than 600 brands, retailers and media publishers worldwide. Accelerated by the pandemic, Firework has grown 10 times the year over year, delivering interactive TikTok-like video experiences, all while adding a single line of HTML to their own website. Firework enables its customers to create and host native and purchasable video content for engaging product discovery, seamless shopping experiences, and ultimately a deeper emotional connection with consumers. The company is backed by IDG Capital, Lightspeed Venture Partners and GSR Ventures, with over $ 100 million in capital raised to date. For more information, please visit

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