ILLYCAFFÈ, PARTNER OF MAJOR CONTEMPORARY ART FAIRS, PRESENTS IN PARIS THE ILLY ART COLLECTION DESIGNED BY PASCALE MARTHINE TAYOU
PARIS, October 18, 2022 /PRNewswire/ — illycaffè, the global coffee brand recognized for its sustainable quality and privileged relationship with the world of contemporary art, is the official partner of Asia Now and Paris Internationale, two of the most important international contemporary art fairs in the world.
Paris Internationale, the international art fair dedicated to young people, will take place from October 19e at 23rd in the former studio of French photography pioneer Nadar and will host galleries from 26 countries and dialogues between key players from around the world.
Asia Now, which will be held for the first time at the centrally located Currency Museum, will run from October 20e at 23rd and host exhibitions, installations and conferences promoted by 75 galleries representing contemporary art in Central Asia and the Asia Pacific Region.
Visitors and exhibitors to Paris Internationale and Asia Now will be able to do good and beautiful things while enjoying an illy coffee in the illy Caffè spaces laid out around the grounds of the new illy art collection signed by Pascale Martine Tayou.
To decorate the cups and cans of the illy Art collection, Pascale Martine Tayou has chosen a color palette reminiscent of African landscapes: the stylized mask leaning against a tree whose each branch bears eggs symbolizes birth and creation, while the entire collection questions the major issues of our time : conflicts, environmental sustainability, globalization and immigration.
The collection represents an ideal continuation of the celebrations of the 30e illy art collection anniversary, a project launched in 1992 by which illycaffè transformed an everyday object – a white espresso cup into one of the largest collections of contemporary art in the world – a collection accessible to all.
“We are proud to be partners of Paris Internationale and Asia Now, two of the largest contemporary art fairs in the world, which are oriented towards Paris the best of culture and creativity from several continents – says Cristina ScocchiaCEO of illycaffè, who continues – for many years, illycaffè has supported the world of contemporary art, because it considers it to be the creative expression that best represents its corporate culture, a culture that integrates aesthetic and ethical dimensions, and that expresses itself through the union of good and beauty”.
ILLY AND ART
For illycaffè, whose core brand values are Good, goodness and beauty – contemporary art combines beauty and taste. The beauty sought by illycaffè is inspired by the ancient Greek concept of kalokagathìawhich combines kalos (which is beautiful) with agathos (which is good) to create a new meaning in which beauty and goodness blend harmoniously.
The cups that make up the illy Art collection are a tangible expression of this concept. The project allowed the company to transform a white espresso cup, designed by Matteo Thun specially for illy, in a blank canvas on which the invited contemporary artists were able to express their creativity. Over the years, this “blank canvas” has featured works by more than a hundred internationally renowned artists, including Michelangelo Pistoletto, Marina Abramović, Anis Kapoor, James Rosenquist, William Kentridge, Yoko OnoGillo Dorfles, Robert WilsonAi Weiwei and many others.
illycafe is an Italian family business, founded in Trieste in 1933. Its mission has always been to offer the best coffee in the world. Illycaffè produces a unique 100% Arabica blend, combining 9 of the best varieties in the world, selected by illycaffè: every day 8 million cups of illy coffee are served in more than 140 countries around the world, in cafés, restaurants and hotels, in cafes and monobrand stores, at home and in the office. Thanks to its innovations, illycaffè contributes to the technological progress of coffee worldwide. In 1991, the “Premio Ernesto Illy de qualidade sustentavel do cafè para espresso” was launched in Brazil for a quality espresso coffee. Illycaffè has contributed to the sharing of know-how, paying producers a premium price for the best quality selected by illycaffè. Since 2016, with the “Ernesto Illy International Coffee Award”, the company has celebrated coffee producers around the world who, according to illy, have produced the best sustainable coffee. Since 2013, the company has been included in the list of the most ethical companies in the world. In 2019, it reinforced its commitment to pursue a sustainable business model integrating the interests of people with the environment, by adopting the statute of Società Benefit and by enshrining this commitment in its own statutes. In 2021, illycaffè was the first Italian company in the coffee sector to obtain the international B Corp certification due to its commitment to complying with the highest standards of social and environmental performance. The company also founded the University of Coffee, which aims to share culture at all levels, providing comprehensive and practical training for producers, baristas and coffee lovers. Everything “made in illy” is about beauty and art, founding principles of the brand, starting with its logo, designed by the artist. James Rosenquist, to the illy Art Collection cups, decorated by more than 120 international artists. In 2021, the company had 1305 employees and a turnover of around 500 million euros. There are 205 illy single-brand stores in more than 40 countries around the world. In 2021, Rhône Capital becomes a minority shareholder of illycaffè with the aim of contributing to the company’s international growth projects.