The Angkor Art movement was launched on June 24 with YouAdMe Co Ltd signing a Memorandum of Understanding with leading Cambodian property developer MSQM ZTH and award-winning international hotel operator Frasers Hospitality.
HE Kim Rithy, Vice President of the Union of Youth Federations of Cambodia (UYFC) and HE Sok Puthyvuth, State Secretary at the Ministry of Posts and Telecommunications, were the guests of honor at the signing ceremony.
YouAdMe CEO and Co-Founder Bernard Teo, MSQM ZTH Managing Director Pheap Horng and Fraser Hospitality COO Mark Chan signed the MoU during a glittering event at the FT Gallery in London. factory in Phnom Penh.
The Angkor Art movement is the first in a series of partnerships with local and international brands to promote and sell the work of Cambodian artists through its unique hybrid marketplace.
Teo said he believes digital technology making the process of discovering emerging artists and buying artwork by Cambodian artists accessible to art lovers around the world, Angkor Art will facilitate dynamic change. in the main fine arts market.
“By exhibiting artworks on our mobile app YouAdMe which pioneered in Cambodia, we are giving thousands of established and unknown artists convenient access to the online and offline art market. At the same time, art lovers have the opportunity to purchase artwork and support local artists,” he said.
The partnership between YouAdMe, MSQM ZTH and Frasers Hospitality represents a new step towards creative disruption – breaking down the creative constraints and geographical barriers of the past to enable and support a burgeoning art scene in Cambodia.
MSQM ZTH Managing Director Horng said, “Before Covid, the art scene was booming and our local artists were thriving. Tourism needs to be promoted again to bring artists’ lives back to normal, and MSQM ZTH will support these artists by creating a new art world that is evolved, shaped and enhanced by technology.
Fraser Hospitality COO Chan praised the “visionary approach” taken by YouAdMe.
“Presented by MSQM ZTH and organized by YouAdMe to support aspiring Cambodian artists and improve lives by creating a better environment for local art to flourish, YouAdMe’s visionary approach to bringing art to a more wide and making it alive for Cambodians is commendable,” he said.
And the commitment of YouAdMe, MSQM ZTH and Frasers Hospitality to the Angkor Art movement manifests itself again in an upcoming collaboration.
YouAdMe is curating a collection of works by Cambodian artists to be exhibited at MSQM ZTH’s flagship development in Phnom Penh – Frasers’ 88-room Capri by Fraser property, which is due to open in October this year.
For each physical artwork displayed at Capri by Fraser, there will be an embedded QR code that will direct visitors to her digital exhibit on the YouAdMe mobile app, where they can learn more about the artwork, chat with the artist and even buy the work. .
With Angkor Art ready to contribute to the art and culture of Cambodia and, therefore, its economy, HE Kim Rithy of UYFC and HE Sok Puthyvuth of the Ministry of Posts witnessed the signing of the MoU to show public sector support for the movement.
After the ceremony was over, guests visited the FT Gallery, where an exhibition of some of the art was on display, including urban art by Tones and Fonki, with more traditional pieces by Kimsan Sou, Channy Choeurn and Ma R Daneth.