Northwood University International Auto Show returns Friday and Saturday

Students are ‘loaded’ and ready to participate in the 58th Northwood University International Auto Show (NUIAS) after hosting a virtual show in 2020. Their feeling is also the theme of this year’s show.

On Friday and Saturday, thousands of people from around the world will descend on the Northwood campus in Midland. Free entry.

Activities are planned throughout the weekend and the public is welcome. The show opens Friday afternoon and will be open from 1 p.m. to 9 p.m., with a fantastic illuminated tour starting at dusk. Hours on Saturday are 9 a.m. to 6 p.m. Unlike previous years, the show will end on Saturday evening, with no show hours on Sunday.


With over 70 brands represented at this year’s event – from major manufacturers to suppliers and aftermarket companies – it will certainly be a big return to what has been considered the largest outdoor new car show in North America. .

More than 400 vehicles are expected to be on display at the Northwood campus.

NUIAS has traditionally attracted thousands of car enthusiasts from the Great Lakes Bay area and beyond. The student organizing committee has gone to great lengths to allay concerns about COVID-19 and has several protocols to help keep visitors safe.

“With the challenges faced by all over the past year, we are promoting values ​​such as personal responsibility when hosting the public,” said Taylor Timoszyk, a graduate student from Northwood who serves as general chairman. of the event. “We have partnered with Cintas to provide disinfection stations for the convenience of customers. We want to make sure that our guests have a positive experience and will return to this flagship event in the future. “

Students lead the way

NUIAS is an experiential learning opportunity for hundreds of students who organize all aspects of the show, including working with dealers and suppliers to secure vehicles and products; creation of exhibitions; market the event; and catering and logistics. The students involved represent all academic majors and gain practical business skills that they can use in any career path they choose.

“The Auto Show brings students together, regardless of their major,” said Cole Briggs, Northwood’s junior president and logistics student organizing committee. “Although my specialty is not automotive, I enjoyed being involved and helping put on a big show. “

After the historic events of the past year, which forced the fall 2020 event to go virtual, the fall 2021 auto show faced its unique challenges and uncertainties. There is a strong sense of pride among all of the student board members for their accomplishments despite adversity. Almost 350 students contributed to the success of this year’s NUIAS.

“This year, the students, including the student council members, were hardworking and persevering individuals eager to make the event a success,” said Timoszyk. “It wasn’t easy, but as President I knew I could count on my team every step of the way.

New this year, Student Organizers offer current and potential Northwood students an opportunity to network with outstanding professionals from the automotive-related industries. A panel discussion will take place on Friday at 10 a.m. in the John and Marjorie Hohman Outdoor Amphitheater at Founder’s Garden. It will allow students to personally connect with industry leaders and ask questions based on their individual goals and aspirations.

High-powered events planned

Whether visitors are car enthusiasts, sports enthusiasts or worldly butterflies, there are many exciting events that coincide with the motor show.

The college is also “billed” for the reunion weekend, which includes a home football game against Ferris State on Saturday at 1 p.m., and a baseball and women’s football scrimmage on Friday.

Spectators at the football game are invited to join the community of Northwood. During the match, fans can visit Tavern59 at the eastern end of the pitch. The beer garden will offer customers aged 21 and over a new Northwood brand beer, Howling Wolf Ale, brewed by Midland Brewing Company (MBC), also available in cans at MBC and Eastman Party Store.

“Northwood University is the University of Midland, and planning for this year involves the community more than ever before. Howling Wolf Ale is a branded refreshing drink for adults that attracts big customers like Midland Brewing Company. Woody’s Taproom also partners with downtown businesses, and it’s a priority for our campus community to support Midland in new and innovative ways, ”said Justin Marshall, vice president of advancement and development. Northwood business development.

The Northwood Auto Show Gala at Midland Country Club will welcome a sold-out crowd for an evening of food, music and a live auction on Friday night. This 11th annual fundraising event provides scholarships and has raised nearly $ 1 million to support Northwood students.

On Saturdays, Woody’s Taproom is open to the public at the Commons in downtown Midland. The 7 to 11 p.m. event features Brett Mitchell and The Killer Flamingoes and partners with downtown businesses to provide catering services.

This year’s full schedule of shows, as well as some of the get-home activities, includes the following:

Friday

• 10:00 am to noon: panel discussion for students and industry leaders at the Hohman Amphitheater in Founder’s Garden

• 1 pm-9pm: Auto Show open to the public

• 1 p.m .: baseball scrum against Lansing Community College at Gerace Stadium

• 2:30 p.m .: women’s football game against Grand Valley State at Dean Soccer Field

• 6 pm-11pm: 11th Annual Auto Show Gala at Midland Country Club (paid event)

Saturday

• 9 am-6pm: Auto Show open to the public

• 9:00 am: Cars and Coffee vintage car show open to the public

• 10 a.m .: Former men’s basketball players take on current Timberwolves at Riepma Arena

• 1:00 p.m .: Homecoming football game against Ferris State at Hantz Stadium

• 7 p.m. to 11 p.m., Woody’s Taproom opens at The Commons in downtown Midland

Entrance and parking for events marked as open to the public are free. Parking will be available right next to the campus entrance on Saginaw Road and at Dow High School, and shuttles will be available to transport guests to the event area. For more information on the Auto Show, including a map, visit nuias.northwood.edu.

As a student-run event, NUIAS is funded entirely by the generosity of donors, supporters, alumni, friends and businesses. To donate, visit www.northwood.edu/give.

Regional economic impact

The director of the McNair Center for the Advancement of Free Enterprise and Entrepreneurship, Tim Nash, expects the show to inject a significant amount of money into businesses in Midland and surrounding areas.

Nash estimates that visitors will use approximately 2,500 of the area’s more than 8,000 hotel rooms. Including spending on gasoline, food, souvenirs and other activities, he gives a conservative estimate of $ 8.2 million to $ 10.4 million in economic impact. But he noted that the McNair Center’s tabulation of the final data could show the weekend’s economic impact could reach $ 15 million.

“Our initial projection is for a crowd of 35,000 to 55,000 visitors, with a positive economic impact on Midland, as well as a strong boost to Mount Pleasant, Bay City and Saginaw,” said Nash. “This show will be of particular significance to auto enthusiasts in the Midwest, as some major auto shows, including the annual Detroit International Auto Show, have been canceled or postponed for the second year in a row in due to COVID-19. “


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